Blue Beauty is a movement rising like a tide within the beauty industry.
The term refers to beauty products and brands that go above and beyond to ensure their impact on the environment––particularly our oceans––is safe and even beneficial.
However, this isn't only about protecting the marine ecosystem. Blue Beauty encompasses the entire lifecycle of a product.
From its ingredients and sourcing to its packaging, waste production, and disposal––every step is carried out with a keen focus on sustainability and reducing harm to the environment.
Why Do We Need Blue Beauty? The Importance of a Sea Change
Plastic pollution is a growing menace. 200 million tons of plastic are produced every year. Half of that is used for single-use items, we're drowning in a sea of waste.
Even more alarming, only 9% of all plastic waste ever produced has been recycled. The rest has accumulated in landfills, dumps, or our natural environment, including our oceans.
Each year, an estimated 98 million tons of plastic find their way into our oceans. That's equal to 3 million humpback whales in weight!
This plastic debris is found everywhere, from surface waters to deep-sea sediments. Experts estimate that by 2050, plastics in the ocean will outweigh fish pound for pound.
Against this bleak backdrop, Blue Beauty provides a ray of hope. It represents a vital step towards reversing the damage done to our marine ecosystems.
And it aims to reduce our collective carbon footprint.
Blue versus Green: How is Blue Beauty Different from Green Beauty?
While both movements focus on environmental responsibility, Blue Beauty adds a twist.
Green Beauty focuses on clean, sustainably sourced ingredients. Blue Beauty zeroes in on the impact packaging and water wastage have on our marine life.
It’s concerned with the harmful substances that get washed down our drains. These substances affect our oceans, marine life, and broader planetary health.
Sailing the Blue: Common Characteristics of Blue Beauty Brands
- Ingredients & Sourcing: Blue Beauty brands prioritize ingredients that are safe for the environment, including the oceans. They ensure their products do not contain harmful substances that could damage marine ecosystems when washed down the drain.
- Responsible Packaging: Blue Beauty brands strive to use packaging that is either refillable, reusable, or made from recycled materials. They also encourage customers to return used packaging for recycling, reducing the carbon impact of their products.
- Focus on Reducing Plastics: The beauty industry generates over 100 billion cosmetic packages annually. And the vast majority is made of virgin plastic and non-recyclable. Blue Beauty brands aim to reduce the use of plastics in their products and packaging.
- Reduced Waste & Responsible Production: The Blue Beauty movement also focuses on reducing waste throughout the production process.
From leveraging eco-friendly cardboard packaging to upcycling ingredients, these brands are redefining beauty manufacturing.
Blue Beauty Awards: Industry Recognition for Kadalys, the Blue Beauty Brand of the Year 2021
2021's Blue Beauty Brand of the Year, as awarded by Beauty Heroes & Innocos, went to Kadalys.
We are proud to be held as a shining example of a brand operating on the principles of circular economy, green chemistry, and inclusive capitalism.
We also proudly deliver on 12 of the UN's 17 sustainability goals. At Kadalys, we're acutely aware of the devastating impact of plastic pollution on our precious oceans and the diverse marine life they support.
In partnership with Project Greenspark and Plastic Bank, we're actively working to combat plastic pollution. Our shared vision? To foster ethical recycling ecosystems in coastal communities, intercept plastic waste, and reintroduce it into the global manufacturing supply chain.
And our commitment doesn't stop there. With every email subscription and with each order placed, we're rescuing plastic bottles that would otherwise end up in our oceans.
At KADALYS, we're not merely in the business of beauty products; we're in the business of hope for a cleaner, healthier planet.
The Future is Blue: The Impact and Potential of Blue Beauty
The Blue Beauty movement is a significant step forward in the fight against plastic pollution and environmental degradation.
By embracing sustainable practices and encouraging consumers to do the same, this movement holds the potential to bring about a sea change in the beauty industry and contribute to a healthier planet.
It is a call to action for all beauty brands and consumers to consider their environmental impact when purchasing Beauty products. If successful, more consumers will make choices that support the health and well-being of our oceans.
As consumers become more aware and demand greater transparency, it's likely that we'll see even more beauty brands jumping on the Blue Beauty bandwagon. The future of beauty could indeed be blue.